Faculty - Chas Kroll

Chas Kroll, Executive Director of the American Tea Masters Association, is proud to be called a tea master, not for its catchy nomenclature, but because he is passionate about teaching others. Formerly, he owned and operated Royal Dynasty Tea, an online specialty tea business, which he sold in June 2006. His original vision for the company was to disseminate information on the health benefits of consuming tea to a broad cross-section of the population. In doing so, he believed that people would be able to reduce the incidence of harmful, life-threatening disease, increase their energy, enhance their lifestyle, and live longer, more fulfilling lives. He carries this same belief with him as he manages the association.

Kroll’s colleagues in the tea industry regard him as a skilled and knowledgeable tea master, developing several proprietary tea blends, a flavorful tea-based seasoning rub for food, and several courses of instruction. A few of his developments include:

• Custom-formulated Pleasant Dreamzzz™, a special blend of Egyptian Camomile and French Lavender Blossoms, for a soothing cup of caffeine-free herbal tea at bedtime.


• Developed four unique gourmet rice-tea blends using exotic rice from China, Bangladesh, Bhutan, and Argentina, each carefully toasted and combined with a premium loose-leaf tea.


• Formulated a blend of cocoa and Rooibos red tea bringing an antioxidant-rich beverage to both chocolate and tea lovers. Rich enough to be enjoyed without milk or sugar, Cocoa-Rooibos Red Tea™ is one of the healthiest, tastiest teas on the planet.


• Published articles in The Food Paper, New York and Los Angeles editions, enlightening readers about the opportunities of cooking with tea, and numerous articles on tea and teaware on Qualiteas.com, a Gayot.com web site.

Besides his talent and ability with tea, he is also a professionally trained coach, author, speaker, soft-spoken motivator, and empowering leader-by-example. On a personal level, he's an articulate, intelligent, confident, sincere, caring man. His creativity is one of his unique gifts, followed by his spirituality and integrity. What most people get from him when they meet him is his authenticity. Besides 30 years of experience in the business world, he brings to the table the skills necessary to drive the association forward by creating meaningful, lasting relationships with its members.

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