The Value of Training to
Become a Certified Tea Master™


1. What are the most significant benefits you received by completing the Tea Mastery Certification Course™?

“I'm passionate about tea. I have developed all my career in the health care and beauty in very important multinational and national companies, and since I started 6 years ago a course of yoga I discovered that changes must be live in harmony and are unique the same as each type of tea. In the Tea Mastery Ceretification Course I received all the information, tools and training to speak with property and authority from Tea Master Chas Kroll who I deeply admire and from whom I learned that the most important is that cupping is a journey into your own deep self, so will be different for each person because "is a personal experience " and it tastes different in every moment of life.”

Certified Tea Master Griselda Mariana Churuvija, Buenos Aires, Argentina, Tea Consultant

“Completing the Tea Master Certification Course has given me a new focus and energy at a time when I most needed it. The economy and other circumstances had not been good to our businesses, and I found myself at a loss of what to do about it. I had begun to doubt myself and my ability to pull through. I had never really failed at anything before, but I was feeling as though I had truly failed this time. I had come up with numerous brilliant ideas of things we could do to increase business, but somehow I just never managed to follow through. “Going back to school” in the form of the Tea Mastery Certification Course at my age was somewhat daunting, to say the least. But in the end, I did it. I finished it! That, in and of itself, was a big boost to my self confidence.
“The actual course taught me to tune in to my senses more than I had ever done before. That is easier said than done! I didn’t always get it right at first, but it forced me to focus and appreciate not only the tea but everything around me. It has changed the way I experience many things by using all of my senses rather than just the obvious ones.”

Certified Tea Master Frankee Muller, Bozeman, Montana
HomePage Café (www.homepagecaffe.com)
 

“The most significant benefit I received by completing the Tea Mastery Certification Course was an incredible knowledge about tea that spread my credibility in my community.”

Certified Tea Master Thia McKann, Houston, Texas
The Path of Tea (www.thepathoftea.com)
 

“I am very unconventional when it comes to being a tea master, but there are qualities I retain that are very traditional in mastering tea. First, what is mastery? Mastery is the full command and understanding of a subject, outstanding skill; expertise. Mastery is practice not knowledge alone. As a tea master, I use my knowledge and passion for tea to actively promote and uphold the highest standards of quality and service to my audience. A traditional tea master is responsible for selecting premium quality teas, and he/she is the main influence on the integrity of the brand. I not only pick particular tea leaves, but I also create tea blends and menus for my clients. I have created menus for many restaurants and hotels such as The JW Marriott’s six.one.six, The Rugby Grille, Tribute restaurant, Toscana restaurant, Japengo restaurant, the Grand Wailea Maui, and The Grand hotel Mackinac. I also created the slimming, detoxing, energizing, and kick the coffee programs for ONO tea and recommend specific ONO teaware to complement the teas. It is my role as a tea master to not only be knowledgeable in the subject of tea, but also be able to recommend the appropriate teas to the consumer and teach them how to brew and serve each one correctly.
“Unlike 'traditional' tea masters, I provide my tea services via the Internet and in my tea lectures. When I host tea gatherings, I usually give a tea tasting and then I make it fun by showing my audience how to infuse tea in cooking and how to make fun tea cocktails and martinis! In my opinion, tea mastery is not only about being knowledgeable but also how skilled I am at educating my audience. My goal is to make tea approachable, interesting, and informative so that everyone can enjoy the benefits of the leaves and appreciate the art of tea.”

Certified Tea Master Phuong Le, Novi, Michigan
Ono Tea (www.iloveono.com)

 

“I enjoyed many benefits after completing the Tea Mastery Certification Course, which supported my personal commitment for continued growth. Most important, the first-hand information and training received from my teacher, trainer, and mentor, Certified Tea Master Chas Kroll, who during the training process gave me all the tools and answers that inspired me to go ahead in my own way to pursue mastery. I felt after becoming certified that it was the first time I was able to speak authoritatively about tea without contradictions, doubts, and uncertainty. My words and knowledge became qualified to many people and received with a high degree of respect.”

Certified Tea Master Diego Morlachetti, Rosario, Argentina
Agni Teashop (www.agni.com.ar) and
Escuela Argentina de Té (www.escueladete.org)
 

“My long hours working as a chef at a fast paced world class resort have left me resolute that a new career in tea is my path to a better, calmer, and healthier existence. I am even more convinced of this since completing the tea master certification as the knowledge I gained through this class was extraordinary on many levels. I gained a multifaceted knowledge of tea. I learned a new language of tea evaluation. Studying tea has made me want to visit the tea growing regions of the world, to see first hand the artful mastery of tea manufacture and to drink tea in these exotic locales. Tea to me is a truly absorbing and life-long learning experience enhanced tenfold by the completion of the tea master class.”

Certified Tea Master Jennifer Robbins, Kailua-Kona, Hawaii
Luxury Resort Chef
 

“After completing the Tea Mastery Certification Course I feel I was provided all the skills I needed to run a successful tea company. Chas Kroll provided a thorough and comprehensive introduction to the world of tea. He left me inspired to explore more and to be innovative in my practice.”

Certified Tea Master Daniel Johnson, Virginia Beach, Virginia
M.A.O.M., L.Ac., A Leaf of Tea (www.aleafoftea.com)
 

“In addition to confidence in the knowledge of the history, manufacture, classification, discernment, preparation and presentation of tea, I also benefit from a higher understanding and respect regarding the tea “lifestyle.” Through the course I had realized that tea could be incorporated into my lifestyle to help me foster more mind and heart (soul) presence. It has also helped me to add more discipline and physical awareness in my day to day responsibilities both in and out of the tea field.”

Certified Tea Master Grace Deane, Richmond, Virginia
Tea Event Planner, Consultant & Master Blender (www.gracedeane.com)
 

2. How has the Certified Tea Master™ designation helped you?

“The tea master certificate offered me more credibility and respectability to anyone working in the tea industry, and I feel very proud because I am the first certified tea master in Buenos Aires. Before taking the course all my knowledge was a very personal and self search because in my city there were none tea course only differents peolple talking about the history of tea.”

Certified Tea Master Griselda Mariana Churuvija, Buenos Aires, Argentina, Tea Consultant

“The Certified Tea Master designation has forced me to continue studying. The community and specifically our customers now consider me to be an authority on tea. As such, I have felt the need to delve even deeper into certain topics so as not to disappoint (myself most of all). I have also had to hone my public speaking skills, as I have been asked to do presentations and tea tastings. This also has helped to boost my self confidence. The designation has definitely helped our business. Tea sales have increased ten-fold if not more! We have become the only place in town to order tea. and whereas we have always tried to promote “afternoon tea” (with very little success), we now do several each week. Several local businesses are interested in carrying our teas, and soon we will be selling online.
“Things are definitely looking up, and although we still have a long way to go, now we can see the light at the end of the tunnel. And best of all—I have started to dream again! Plans for the future…”

Certified Tea Master Frankee Muller, Bozeman, Montana
HomePage Café (www.homepagecaffe.com)
 

“When a person sees the word “Master” associated with someone's name, they pay attention to what you have to say. It has gotten me bookings on television about tea. I shared the same information in my tea tastings before I was a Certified Tea Master, but people listen more intensely now that I have that certification.”

Certified Tea Master Thia McKann, Houston, Texas
The Path of Tea (www.thepathoftea.com)
 

“Being a tea master has helped me gain more credibility with the viewers on my blog and my social media sites. I am able to make tea fun and exciting, and at the same time use my knowledge as a tea master to educate my audience on all the different types of teas, their benefits, the history of tea, and share with them some cool things they may not have known about tea.”

Certified Tea Master Phuong Le, Novi, Michigan
Ono Tea (www.iloveono.com)

 

“The Certified Tea Master designation helped me to construct a new career path, which I am now living. It transformed my professional life and I really love it. Several articles written by me were published in local newspapers here in Argentina; a number of tea blogs contacted me for interviews. My new designation as Certified Tea Master attracted more people to me, my teashops, and my new tea school. Becoming a Certified Tea Master opened my eyes to a new reality, which was always in front of me, but my senses were unable to grasp. That is...the way of tea.”

Certified Tea Master Diego Morlachetti, Rosario, Argentina
Agni Teashop (www.agni.com.ar) and
Escuela Argentina de Té (www.escueladete.org)
 

“I signed up for the tea master certification because I liked tea but knew it was a subject of which I was totally ignorant. The knowledge I gained by becoming a tea master has not only given me the education I sought but more importantly given me the confidence and courage to start my own business in the near future. I am so proud to be a tea master, and even though I know I have the pleasure of years more to learn, this title gives me the credentials to go forth and teach what I have learned of tea.”

Certified Tea Master Jennifer Robbins, Kailua-Kona, Hawaii
Luxury Resort Chef
 

“The Certified Tea Master designation has helped direct more clients to my tea business as well as to my personal medical practice. I have had ample opportunities to enter into the businesses of potential clients as an expert in my field. This designation turns heads and draws interest into my business. I am grateful for the opportunity to be a tea master.”

Certified Tea Master Daniel Johnson, Virginia Beach, Virginia
M.A.O.M., L.Ac., A Leaf of Tea (www.aleafoftea.com)
 

“I would say that being a Certified Tea Master has really helped give me the confidence to teaching others about tea. When people hear “tea master,” they become interested and want to learn more. This has allowed me to show others about my passion for tea and spark their interest.”

Certified Tea Master Chris Bourgea, Anderson, Indiana
Bourgea Tea (www.bourgeatea.com)

“Above all, Certified Tea Mastership adds credibility and respectability to anyone working in the tea industry. Chas Kroll is recognized internationally as one of the few Tea Masters with authentic Asian training and has professional relationships with tea cultivars and tea ware manufacturers/distributers worldwide. Because of my Tea Master designation, my work in the tea field is revered, respected and trusted as some of the highest tea knowledge available.”

Certified Tea Master Grace Deane, Richmond, Virginia
Tea Event Planner, Consultant & Master Blender (www.gracedeane.com)
 

3. How have the benefits mentioned above affected your tea business or plans to start one?

“The course is taught in a very organized and methodical fashion, to understand of the tea industry and give you resources and tools to your business.”

Certified Tea Master Griselda Mariana Churuvija, Buenos Aires, Argentina, Tea Consultant

“Being a Certified Tea Master has translated into more sales because people trust you when you suggest something for them. It has also driven more people to my tastings and classes.”

Certified Tea Master Thia McKann, Houston, Texas
The Path of Tea (www.thepathoftea.com)
 

“Becoming a Certified Tea Master has benefited my business by giving me more credibility, which has translated into increased sales revenues.”

Certified Tea Master Phuong Le, Novi, Michigan
Ono Tea (www.iloveono.com)

 

“Before being Certified, I was running a small teashop in my country, Argentina. What I learned helped me to strengthen many aspects of my business and open a second unit. This ultimately resulted in my launching the Escuela Argentina de Té (Argentina School of Tea), which is giving me a lot of happiness due to the quality and caliber of the people who enrolled. We also developed a tea blog as our company, Agni Teashop, became the first in Argentine with its own tea blog. I encourage every tea lover to consider the chance to study with Chas Kroll, because he is one of the most important Tea Masters in the western world with more than 15 years dedicated to the tea industry.”

Certified Tea Master Diego Morlachetti, Rosario, Argentina
Agni Teashop (www.agni.com.ar) and
Escuela Argentina de Té (www.escueladete.org)
 

“In early 2010, I started a tea company called A Leaf of Tea. At the end of the year we made a significant profit while creating a large tea dispensary, retail sales model, wholesale model, and extensive tea service and trainings. This would not have been possible without the American Tea Masters Association.”

Certified Tea Master Daniel Johnson, Virginia Beach, Virginia
M.A.O.M., L.Ac., A Leaf of Tea (www.aleafoftea.com)
 

“The course is taught in a very organized and methodical fashion, allowing each student to grasp the understanding of tea in a way that suits their individual personalities, their resources and their business plans. As mentioned above, my pathway to greater tea understanding was also complemented by the addition of discipline and focus exercises which greatly aided my fledging tea business (as tea event planner, consultant and master blender). Skills such as efficient tea business organization (including steps to wise financial decision-making by way of tea pricing and the monitoring and control of operation costs) were firmly instilled in me and has prepared me for a successful tea business venture.”

Certified Tea Master Grace Deane, Richmond, Virginia
Tea Event Planner, Consultant & Master Blender (www.gracedeane.com)
 

 

Certified Tea
Blending Course™
First tea blending course announced by ATMA. More Information.

Special Training Coming to Hawaii
Combine Tea Mastery training and vacation starts June 24th. More Information.

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